Director of Customer Acquisition & Paid Media

We run a membership‑driven business model alongside retail skincare products, led by our own award‑winning line.We’re looking to bring on a single, elite in‑house teammate who will own our entire customer acquisition engine and turn it into a profitable growth machine. You’ll manage a significant monthly ad budget and own the entire paid acquisition funnel—from ad creative to click to booked appointment to membership conversion.This is a results‑driven role with Director‑level expectations on output, ownership, and impact. You’ll manage a dedicated monthly content creator budget to produce UGC and assets—you brief the creators and know what performs before it runs.Multi‑Location, Multi‑Market Strategy: Silver Mirror operates across three distinct markets (NYC, DC, Miami) with different competitive landscapes, demographics, and seasonality. You need a working strategy for brand visibility in AI‑generated recommendations, AI search results, and generative discovery platforms (GEO, AEO, LLMO).Omnichannel Expansion: Deploy and manage campaigns across Tik Tok, Pinterest, Yelp, and CDN/display networks as volume and opportunity dictate.AI‑Powered Workflow Automation: You’re your own operations team. This is real spend with real accountability—not a test budget.Rich First‑Party Data: Deep customer data from our booking platform, behavioral analytics, membership and retention insights, and location‑level performance benchmarks across all 10 locations.Monthly Content Creator Budget: A dedicated budget to commission UGC, video, and creative assets so you always have fresh material to test.Flexible Tech Stack: Foundational tools are in place.

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