Director of Demand Generation Marketing

Own the entire marketing-driven demand funnel for a fast-growing single-family and build-to-rent rental platform. You'll turn traffic into qualified leads, tours, applications, and signed leases, and you'll be the person accountable for making sure marketing delivers real, revenue-impacting pipeline, not just clicks.

ABOUT THE COMPANY

Our client is a high-growth, institutionally backed real estate platform operating a large, multi-market portfolio of single-family communities. This is a role for someone who wants to own outcomes, move fast, and directly shape leasing performance across markets.

WHY YOU'LL LOVE THIS ROLE

You own the full funnel end-to-end, from first touch through signed lease, with real authority to drive it.You'll leverage your performance marketing expertise in ways that directly move occupancy and revenue.You'll make fast, high-confidence calls with real data and a data science team behind you.You'll build and lead a marketing team in a culture of speed, experimentation, and continuous optimization.

WHAT YOU'LL DO

Own the full funnel from traffic to lead to tour to application to lease, setting pipeline targets and hitting them.Run end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website), reallocating budget dynamically based on cost per lease and ROI.Own demand generation for all new community lease-ups, building a qualified pipeline ahead of delivery so there's zero lag in occupancy ramp.Drive alignment between marketing, leasing, and operations to improve conversion at every stage of the funnel.Own full-funnel reporting, forecasting, and attribution, and use that data to inform pricing, incentives, and positioning in real time.Lead and develop a marketing team with clear accountability tied to measurable business outcomes, and manage agencies and vendors to the same standard.

WHAT YOU BRING

8+ years of progressive marketing experience with a strong focus on demand generation or growth.Proven ownership of pipeline and revenue, with demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing, or an adjacent consumer real estate vertical.Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels.Strong analytical mindset with hands-on experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar).Proven ability to manage marketing strategy across a large, multi-market portfolio and to set and manage budgets with accountability to ROI.Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Excellent communication skills, comfortable in both executive-level and community-level conversations.

BONUS POINTS IF YOU HAVE

Experience with BTR or multifamily lease-up communities from pre-leasing through stabilization.Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar).Experience operating inside a high-growth, PE- or institutional-backed real estate platform.MBA or equivalent advanced degree.

ABOUT CATCH TALENT

Catch Talent is a high-touch recruiting agency that delivers end-to-end talent acquisition solutions to growing technology, digital media, and professional services companies. Headquartered in Charleston, SC, Catch brings decades of technical recruiting expertise to local and national clients and offers a full range of flexible solutions, including direct placement hiring, recruitment process outsourcing, contract and contract-to-hire models. Learn more at catchtalent.com.

Catch Talent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.