Feb. 23, 2025

Director of Digital Advertising

Beyond Spots & Dots Inc. Pittsburgh, Pennsylvania

Internet Advertising Management • Management of executing client Digital Advertising Campaigns, physically setting the campaigns up and optimizing throughout the campaigns • Managing Reporting process Internal and External Communications • Participate and oversee Digital Department meetings and brainstorming sessions • Work with production staff to ensure work is generated correctly • Setting up Dashboard access for clients • Presenting to current and potential new clients • Ensuring client websites are optimized for full potential of campaign spend • Continuously becoming Google certified in all aspects of available certifications Additional Potential Responsibilities: Search Engine optimization (SEO) • Discuss and review Search Engine Optimization (SEO) tactics with internal team and clients • Research, identify and establish partnerships with authoritative web sites for link-building Search Engine optimization (SEO) • Full understanding of how to implement and optimize various digital ad platforms, such as, but not limited to: Google AdWords, Google Analytics, Microsoft Excel, Facebook, Instagram, Twitter, LinkedIn, Pinterest, HULU, Disney+, Paramount+, TikTok, Snapchat, etc.

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