Main Responsibilities: • Lead the Digital Ads Team, reporting to the Senior Director of Response Fundraising. • Ensure the Digital Ads team meets PETA's annual monetary, acquisition, and other goals and KPIs. • Develop and manage testing calendar across all paid placement channels to maximize spend and work toward continuous improvement across campaigns. • At least 10 years of professional experience in digital marketing, strategy, and advertising. • Commitment to the objectives of the organization.
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