Director of Digital Advertising

Position: Director of Digital Advertising: Reports to: American Marketing DirectorThe Role We are seeking a hands-on Director of Digital Advertising to lead the agency’s paid-media function across client accounts, platforms, and markets.As an agency that specializes in local services, it is important that you have experience outside of selling products.You will define the direction, standards, and operating approach for advertising across Google, Meta, Microsoft, Linked In, Pinterest, and other relevant platforms. You will be accountable for portfolio-level performance, campaign quality, budget discipline, attribution, forecasting, and continuous improvement.This role goes beyond managing individual campaigns. You will guide the specialists responsible for execution, establish clear performance expectations, identify risks and growth opportunities, and advise leadership on advertising strategy and investment decisions.You will remain close enough to the work to review campaign structures, diagnose performance issues, and support complex accounts, but your primary responsibility will be to build a disciplined and scalable advertising function.What You’ll Work On:Own the overall strategy, standards, and performance of the agency’s digital advertising functionDevelop portfolio-level strategies across search, display, retargeting, and paid socialGuide budget allocation, forecasting, channel selection, bidding, and performance targetsReview campaign strategies and lead intervention on priority, complex, or underperforming accountsEstablish consistent standards for campaign planning, testing, tracking, optimization, and reportingLead and develop specialists responsible for campaign executionImprove the connection between advertising, creative, landing pages, CRM, lead handling, and sales outcomesBuild attribution and measurement frameworks for online sales and offline service conversionsAdvise leadership and senior stakeholders on risks, investment decisions, and growth opportunitiesBuild repeatable systems that improve advertising quality, scalability, and financial performanceYou will be encouraged to:Take full accountability for advertising performance across the portfolioMake decisions based on evidence, commercial judgment, and financial disciplineIdentify risks and opportunities before they become urgentBalance strategic leadership with hands-on technical judgmentRecommend when campaigns should be expanded, restructured, paused, or discontinuedTools & Technical MasteryGoogle Ads, Microsoft Ads, Meta Ads Manager, Linked In Campaign Manager, and Pinterest AdsSearch, display, retargeting, paid social, and multi-channel campaign strategyBudget allocation, forecasting, bidding, and cost controlCampaign architecture, audience strategy, A/B testing, and conversion optimizationFull-funnel attribution, conversion tracking, and offline conversion measurementAnalytics, reporting, dashboarding, and spreadsheet-based financial analysisCampaign quality control, documentation, and review systemsTeam leadership, coaching, delegation, and senior stakeholder communicationA strong understanding of how positioning, creative, targeting, and sales processes influence advertising performance is essential.We value deep technical expertise paired with commercial judgment and leadership maturity.Who This Role Is ForStrong candidates typically:Have at least 8 years of experience in digital advertising, paid media, performance marketing, or a related fieldHave led a paid-media team, function, portfolio, or major multi-account programHave managed significant advertising budgets with strong financial disciplineCan define strategy at both account and portfolio levelHave established campaign standards, quality controls, and repeatable processesCan guide…