What is a day in the life of a Director of Digital Advertising? • Lead technology development by identifying key product enhancements and serve as the business lead in requirements development, design, and UAT efforts • Collaborate with partners or leadership to determine the goals of digital advertising projects and develop plans to meet them • Lead brainstorming sessions with team members to cultivate ideas for new digital advertising campaign concepts, including content and design elements • Oversee brand relationships from a digital advertising perspective and lead all digital advertising performance presentations to partner executives • Serve as the subject matter expert for Amazon/Google search optimization for partners • Drive growth within Pattern's portfolio brands, including launching brands into new markets or marketplaces • Oversee all budget and reporting for performance marketing across Amazon, Google, Facebook, etc. What will I need to thrive in this role? We are looking for individuals who are: • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes. We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family.
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