Director of Digital and Brand Marketing

To maintain a strong connection with our members and local communities and better understand their unique needs, we are currently considering applications from candidates residing in Oregon and Washington for all open positions. Where You Will Work This position leads the enterprise strategy, governance, and modernization of Peak Credit Union's brand and digital experience. Leads the innovation, development and governance of enterprise wide brand strategy, including brand architecture, positioning, and long term brand evolution.Establishes brand standards and ensures alignment across digital platforms, physical environments, and member experience touchpoints.Partners with senior leaders to ensure brand strategy supports organizational goals, growth priorities, and member experience expectations.Oversees the strategy and performance of digital channels (website, mobile, digital communications), ensuring they reflect brand standards and deliver a modern, intuitive member experience.Leads digital modernization initiatives, including platform enhancements, UX improvements, and digital journey optimization.Guides high level content strategy for digital channels, ensuring clarity, consistency, and alignment with brand positioning.Partners with internal teams to ensure digital content supports product understanding, member education, and experience clarity.Ensures digital messaging and experience design reflect organizational values, including accessibility and inclusion.Collaborates with Product, Operations, Technology, and Member Experience teams to ensure brand and digital experience standards are integrated across the end to end member.Provides strategic input on physical environment experience design to ensure alignment with digital experience principles.Translates business objectives into digital and brand experience KPIs; monitors performance and identifies opportunities for improvement.Identifies emerging trends in digital engagement, brand perception, and experience design to guide future strategy.Leads and develops a team responsible for digital experience, brand governance, and enterprise content strategy.All other duties as assigned.When You'll Be Working This position is eligible for Full-Time Regular benefits.

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