Director of Digital Content Strategy

OverviewQuinnipiac University is seeking a strategic, innovative, and audience-focused Director of Digital Content Strategy to lead the vision and direction of the university''s digital content ecosystem. In this highly collaborative leadership role, you will define how Quinnipiac tells its story across digital platforms, ensuring content is engaging, discoverable, data-informed, and aligned with institutional priorities.The Director of Digital Content Strategy serves as the architect of the university''s content strategy, leveraging audience research, behavioral insights, search trends, AI visibility, and competitive intelligence to guide content decisions that connect with prospective students, current students, alumni, faculty, staff, and other key stakeholders. Working closely with Marketing & Communications leadership, you will establish editorial standards, content frameworks, and strategic priorities that empower content creators and channel managers to deliver consistent, high-impact experiences across web, social, email, paid media, and emerging platforms.This role plays a critical part in advancing the university''s enrollment and retention goals by developing content initiatives that build awareness, deepen engagement, and inspire prospective students to take action. By aligning content strategy with user needs and institutional objectives, you will help ensure that Quinnipiac''s digital presence remains relevant, accessible, and effective in an increasingly competitive higher education landscape.The ideal candidate is an experienced content strategist who combines creativity with analytical thinking, excels at translating insights into action, and thrives in a collaborative environment where storytelling, innovation, and measurable results drive success.About QuinnipiacQuinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,700 students in more than 100-degree programs through its Schools of Business, Communications, Computing & Engineering, Education, Health Sciences, Law, Medicine, Nursing and the College of Arts & Sciences. Our 20 Division I teams have achieved remarkable success, boasting national and conference titles — including a 2023 NCAA national championship win in men’s ice hockey, a trip to the Sweet 16 for our women''s basketball team and NCAA Tournament appearances by many of our programs. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review. The Wall Street Journal ranked Quinnipiac #51 among the best colleges in the nation, and second in Connecticut, for our exceptional graduation rate, salary impact, learning facilities, career preparation and learning opportunities.The university is in the midst of program expansion and renewal for both traditional and adult learners, the development of innovative strategic partnerships, and recently opened South Quad with three state-of-the-art buildings.As Quinnipiac grows, the university remains guided by the core values that define our community and shapes the experience of every student and employee.We are fiercely committed to ensuring every Bobcat thrives. We are a lifelong partner for every learner.We passionately care about our community. Everyone should feel welcome and valued.We boldly shape our university''s future. We will forge a path of impact together.These values are the foundation of who we are and reflect the Quinnipiac spirit found across our campuses. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, You Tube, Tik Tok and X.Responsibilities Strategic editorial directionInform topical story selection, influence narrative framing, and build best practices for format across all channelsStrategically identify and prioritize topics that advance institutional and enrollment goalsProvide editorial input to shape content in line with the university''s marketing and business goalsEvoke emotional connections with the…