Director of Digital Marketing

This role oversees paid digital advertising, third-party automotive lead platforms, digital marketing analytics, and digital vendor relationships to ensure the organization maximizes traffic, leads, and vehicle sales across all dealerships. The position also manages a team of digital specialists responsible for SEO, social media, reputation management, call tracking, email marketing, and CRM initiatives, ensuring all marketing channels work together to support dealership sales goals. Responsibilities include: • Serving as the primary liaison between dealership leadership and paid digital advertising vendors • Assisting dealership leadership with monthly advertising strategy, budget planning, and ongoing optimization • Monitoring advertising performance and identifying opportunities to improve campaign effectiveness • Evaluating vendor performance and managing vendor transitions when necessary • Participating in the selection and vetting of paid digital advertising partners • Maintaining hands-on knowledge of digital advertising platforms to effectively evaluate vendor strategies and results Manage the strategy, performance, and vendor relationships for all third-party automotive lead generation platforms used across the dealership group. Strong knowledge of: • Google Ads (the ability to run campaigns in-house and manage vendor partners) • Google GA4 • Creating, managing and optimizing paid digital advertising (PPC, PMAX, VLAs, display) • SEO strategy and oversight • Social media marketing (paid and organic) • Reputation management • Call tracking and marketing attribution systems • Email marketing and conquest campaigns • Website performance and conversion optimization • Expertise in Google Ads and Google Analytics (GA4) • Experience managing third-party marketing vendors and lead platforms • Strong analytical and reporting skills with the ability to interpret marketing performance data and apply optimizations