Director of Digital Marketing Strategy

Our client, a leading consumer goods company, is looking for a strategic and innovative Director of Digital Marketing to lead their marketing efforts from Boston, Massachusetts, US . This executive role is responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and foster customer loyalty. You will oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate will possess a strong analytical background, a deep understanding of the digital marketing landscape, and a proven track record of delivering measurable results in a fast-paced environment.

Responsibilities:
Develop and implement data-driven digital marketing strategies aligned with overall business objectives. Oversee the planning, execution, and optimization of all digital marketing campaigns across various channels. Manage and grow the company's online presence, including website, social media platforms, and other digital properties. Lead SEO and SEM initiatives to improve organic search rankings and drive qualified traffic. Develop and execute email marketing campaigns to nurture leads and engage existing customers. Manage paid advertising budgets and campaigns (PPC, social media ads) to maximize ROI. Analyze marketing data and campaign performance to identify trends, insights, and opportunities for improvement. Collaborate with internal teams (e.g., product, sales, creative) to ensure cohesive brand messaging and integrated marketing efforts. Stay abreast of the latest digital marketing trends, technologies, and best practices. Manage external agencies and vendors as needed. Mentor and develop a team of digital marketing specialists. Report on key performance indicators (KPIs) and campaign effectiveness to senior leadership.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or Master's degree preferred. 10+ years of experience in digital marketing, with at least 5 years in a leadership or management role. Proven experience in developing and executing successful digital marketing strategies across multiple channels. Strong expertise in SEO, SEM, social media marketing, email marketing, and content marketing. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics). Demonstrated ability to manage large marketing budgets and optimize for ROI. Excellent analytical, strategic thinking, and problem-solving skills. Exceptional leadership, communication, and presentation skills. Experience in the consumer goods industry is a plus. This is a fully remote position, offering the flexibility to work from anywhere in the US, though it is associated with our Boston, Massachusetts, US headquarters. Join a team that is passionate about innovation and driving growth in the digital space.