Director of Digital Marketing Strategy

Our client, a prominent organization in the consumer goods sector, is looking for a strategic and experienced Director of Digital Marketing to lead their digital presence from **St. Louis, Missouri, US**. This leadership role is responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness, customer engagement, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and digital advertising campaigns. Responsibilities include defining target audiences, setting clear digital marketing objectives and KPIs, and managing the digital marketing budget effectively. You will lead a team of digital marketing specialists, providing direction, mentorship, and fostering a culture of continuous improvement and innovation. A Bachelor's degree in Marketing, Communications, or a related field is required; an MBA or Master's degree is preferred. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is essential. Proven success in developing and implementing successful multi-channel digital marketing campaigns across various platforms is mandatory. Strong analytical skills with expertise in web analytics tools (e.g., Google Analytics) and experience with marketing automation platforms are required. Excellent understanding of current digital marketing trends, technologies, and best practices is crucial. Exceptional leadership, communication, and project management skills are necessary to collaborate effectively with internal teams and external agencies. You will play a key role in shaping our brand's digital narrative, driving customer acquisition and retention through innovative digital initiatives, and ensuring a seamless and engaging online customer experience. This is a critical role for an individual passionate about leveraging digital channels to achieve significant business outcomes.