Director of Digital Marketing

As Director of Digital Marketing at 321, you will lead the agency's paid media and CRM/MarTech practices as a unified digital performance department. This is a senior leadership role with real strategic authority you'll own the department's operating model, develop the team's capabilities across both disciplines, and serve as the senior digital voice in client strategy, new business, and agency planning conversations. Lead, manage, and grow the Digital Marketing department, which spans paid media specialists and CRM/MarTech strategists as a unified practiceSet the department's operating model: campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks between paid and CRM functionsConduct regular 1:1s and performance reviews; provide strategic coaching and actively develop team capabilities across both paid media and marketing automation disciplinesDefine role scopes, skill development paths, and staffing recommendations as the department grows to warrant additional headcountPartner with the Director of Client Strategy to align digital performance plans with overall client strategy and business objectivesServe as the escalation point for media performance issues, CRM technical challenges, and cross-channel strategy questions across the client portfolioPaid Media Strategy & Execution 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation agency experience strongly preferredAt least 23 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplinesExpert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP)Hands-on experience building and managing CRM programs in High Level is strongly preferred; HubSpot and/or Salesforce Marketing Cloud experience also valuedProven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programsDeep understanding of audience strategy, first-party data integration, and the mechanics of syncing CRM data with ad platforms for targeting, suppression, and lookalike modelingExperience managing paid media and CRM programs in regulated industries healthcare, insurance, legal services, or home services including working knowledge of applicable advertising compliance requirementsStrong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reportingProficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar) and the ability to build client-facing dashboards that tell a clear performance storyExcellent communication skills able to translate complex digital strategy into clear recommendations for clients at the CMO or ownership levelComfort with AI-powered optimization tools across both paid media and CRM, and a proactive mindset toward identifying new applicationsStrong organizational and prioritization skills with the ability to manage department operations across a remote, multi-client environmentPlatform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plusBachelor's degree in Marketing, Advertising, Business, or a related field or equivalent demonstrated experience The Director of Digital Marketing maintains a working relationship with 321 AIM leadership to align strategy and performance outcomes for shared clients, and collaborates closely with the Director of Client Strategy and Creative Director on integrated account delivery.