Director of Digital Marketing Strategy

Our client is seeking a strategic and visionary Director of Digital Marketing Strategy to lead their comprehensive online marketing efforts. This leadership role is crucial for defining and executing a cohesive digital strategy that drives brand growth, customer acquisition, and revenue generation across all digital channels. The ideal candidate will possess a deep understanding of the evolving digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, programmatic advertising, and analytics. You will be responsible for developing multi-channel campaign strategies, setting clear objectives and KPIs, and ensuring successful execution by your team. This role requires exceptional leadership qualities, the ability to inspire and manage a team of marketing professionals, and a strong analytical mindset to measure performance, derive insights, and continuously optimize campaigns. You will work closely with various departments, including sales, product development, and creative, to ensure alignment and maximize impact. Key responsibilities include budget management, vendor selection and negotiation, and staying ahead of emerging digital trends and technologies. This is a high-impact position for a seasoned marketing leader looking to make a significant contribution to our company's success within a collaborative, in-office environment. You will be expected to present strategic plans and performance reports to executive leadership. Experience in developing brand positioning and messaging for digital platforms is also highly valued.

Responsibilities: Develop and implement an integrated digital marketing strategy aligned with business objectives. Oversee all digital marketing channels including SEO, SEM, social media, email, content, and paid advertising. Set clear marketing goals and KPIs, and track performance against targets. Manage and mentor a team of digital marketing specialists. Develop and manage the digital marketing budget. Identify and evaluate new digital marketing technologies and opportunities. Collaborate with sales, product, and creative teams to ensure cohesive brand messaging and campaign execution. Analyze market trends, competitor activities, and customer insights to inform strategy. Report on digital marketing performance to executive leadership. Drive continuous improvement in campaign effectiveness and ROI. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred. 10+ years of experience in digital marketing, with at least 5 years in a leadership role. Proven experience developing and executing successful integrated digital marketing strategies. Expertise in a wide range of digital marketing channels and platforms. Strong analytical skills with experience in marketing analytics and reporting tools (e.g., Google Analytics, Adobe Analytics). Excellent leadership, team management, and communication skills. Experience managing marketing budgets and vendor relationships. Strategic thinking and problem-solving abilities.