Director of Digital Marketing

Insite's purpose is to help people win. We also seek people that strongly resonate with our Core Tenets: Embrace the Journey, Stay Curious, Be Exceptional, and Succeed Together! As the leader of the marketing team, you will be responsible for their performance and growth to ensure continued firm growth and morale. How you can be Exceptional in this role: Expertise with new service launches and competitive positioning - Evaluate and refine GTM models based on performance, customer feedback, and market evolutionPlan, build, and manage paid search and social media campaigns to generate immediate traffic and leads. This includes developing high-converting landing pages and using marketing automation for nurturing campaignsAnalyze campaign performance, client lifetime value, and ROI to optimize budget and strategic prioritiesCreation of strategic content (whitepapers, case studies, industry reports, thought leadership, product messaging frameworks)Develop and own the overall B2B marketing strategy, including segmentation, positioning, messaging, and value propositionsAbility to develop, implement, and manage PPC campaigns across multiple channelsPerform regular site audits to identify crawl issues, indexing problems, and site speed improvementsAnalyze data and provide actionable insights using tools like Google Analytics, Search Console, LinkedIn, and SEO platformsOptimize website architecture for better user experience and search engine visibility