Lead the development and communication of a comprehensive digital experience roadmap aligned with brand, sales, and business priorities. Lead, mentor, and grow a high-performing team across digital marketing, media, social, and eCommerce functions. Lead strategy and execution for B2C and B2B eCommerce, ensuring an optimized customer/consumer journey and strong conversion performance. Manage agency relationships and scopes of work to ensure alignment with performance expectations and KPIs. 10+ years of experience in digital marketing, including team leadership and cross-functional collaboration.
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