May 12, 2024

Director of Digital Marketing - Moore

Moore DM Group Glenn Dale, Maryland

Location: Glenn Dale Description ... As a Director of Digital Marketing, you will be responsible for developing and leading the digital strategy and execution for Moore, ensuring that it drives growth, engagement, and conversion across all digital channels and platforms. You will create and manage the content, campaigns, and analytics for Moore's website, social media, email, SEO, SEM, and other digital initiatives, working with outsourced vendors and our internal Moore Digital team. Opportunity can be in Baltimore, MD, Lanham, MD, Boston, MA, or Tulsa, OK! Send Data Send Data Requirements • Develop and implement the digital strategy for Moore, including objectives, KPIs, budgets, and plans for all digital channels and platforms • Create and manage all digital content and campaigns, such as website, social media, email, SEO, SEM, video, podcasts, webinars, and blogs • Ensure that digital content and campaigns are consistent with the brand strategy and design standards, and that they support Moore's marketing objectives and target markets • Deliver effective and engaging digital marketing materials and campaigns that drive growth, engagement, and conversion • Develop and execute digital advertising strategies for brand building, lead generation, persuasion, closing sales, and attracting and retaining quality employees • Analyze and report on digital marketing results and use these data to optimize future performance • Build trusted internal and external relationships • Manage relationships with external vendors and agencies to support digital marketing efforts • Develop and manage the digital marketing budget, ensuring effective allocation of resources for maximum ROI • Use tools to automate customer and potential customer journeys • Stay updated on the latest trends and best practices in digital marketing, and apply them to Moore's digital strategy and execution • Other duties as requested Required Skills & Abilities • Bachelor's degree.

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