To succeed in the role of Director of Digital Marketing, you should possess a Bachelor’s degree in a relevant field (an advanced degree is preferred) and have a minimum of 8 years of experience in digital, performance, or growth marketing leadership. Hands‑on experience with CRM systems, marketing automation, paid media platforms, and website optimization is essential. A strong interest in digital innovation and emerging marketing technologies will also be critical. Proficiency in Google Workspace is required, and familiarity with Asana and Mac-based environments is a plus. You should have exceptional communication skills, with the ability to translate complex data into clear, actionable narratives.
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