Director of Digital Marketing

Job Title: Director of Digital Marketing We are looking for a high-energy, data-obsessed leader to own and accelerate our digital presence in the annuity and wealth management ecosystem. If you are a creative thinker with technical expertise using modern digital tools and platforms across SEO, AEO, paid search and social, digital ads, and analytics, we want to hear from you. Oversee the digital marketing ecosystem, including DPL websites (Webflow), Marketing Cloud, SalesLoft, Salesforce integrations, AI, social and search channels, and ad platforms.Develop and execute comprehensive digital marketing strategies aligned with company goals, focusing on SEO, AEO, content marketing, and performance marketing.Own multi-channel lead generation and conversion.Analyze campaign data to assess effectiveness and identify opportunities for improvement using analytics tools such as Google Analytics and SQL queries.Use actionable insights to drive informed budgeting, allocation, and campaign decisions.Allocate and manage marketing spend across platforms and campaigns to ensure a positive return on investment.Prepare and present reports to executive leadership.Develop and manage vendor relationships.Monitor industry trends to stay ahead of digital marketing innovations and incorporate best practices into strategies. 7+ years experience in B2B digital marketing and lead gen roles Strong communication, collaboration, and consensus building skillsComfortable working in a fast-paced environment with competing demands requiring high velocity executionAbility to work cross-functionally to ensure timely delivery of projects while maintaining a high standard of qualityProven experience as a digital marketing program leader with strong examples of successful campaigns across multiple channelsDeep understanding of conversion optimization techniques and performance marketing strategiesExpertise in SEO tools (Ahrefs), GA4, Google AdWords, Meta, LinkedIn Advertising, Content Management Systems (Webflow), HTML/CSS/JavaScript skills (preferred)Experience with Marketing Cloud, SalesLoft, Salesforce and automation toolsKnowledge of SQL for data analysis and reporting purposesAbility to analyze complex data sets to deliver actionable insights for ongoing testing and improvement of digital strategy and campaign performance