Director of Digital Marketing, Recruitment & AI Strategy

Pay:
$70,000.00 - $105,000.00 per year

Job description:
Buffalo Homecare Inc. Buffalo Transportation Inc. WNY Bus Co. Ontario Bus Inc.
Location: Buffalo, NY

Position Type: Full-Time

Salary: $70,000 - $105,000 annually

About Us
We are a growing group of healthcare and transportation companies serving Western New York. Our organizations provide home care, non-emergency medical transportation, school transportation, and related services. We are seeking a highly motivated and experienced professional to lead all digital marketing, employee recruitment, advertising, branding, and AI initiatives across multiple companies.
This is a senior leadership role responsible for generating customers, recruiting employees, increasing brand awareness, and implementing AI-powered solutions to drive growth and efficiency throughout the organization.

Position Summary The Director of Digital Marketing, Recruitment & AI Strategy will oversee all digital advertising, social media, content creation, employee recruitment marketing, lead generation, brand management, and AI implementation efforts for:

Buffalo Homecare Inc.
Buffalo Transportation Inc.
WNY Bus Co.
Ontario Bus Inc.

The ideal candidate is highly creative, data-driven, technologically advanced, and experienced in using AI tools to scale marketing and recruitment efforts.
Key ResponsibilitiesDigital Advertising & Lead Generation

Create, manage, and optimize advertising campaigns across:
Facebook
Instagram
Google
YouTube
LinkedIn
TikTok
Generate qualified leads for:
Home Care Clients
Transportation Services
School Transportation Contracts
Community Partnerships
Monitor advertising budgets and maximize return on investment (ROI).
Develop lead-generation funnels and customer acquisition strategies.
Track campaign performance and provide monthly reporting.

Employee Recruitment & Workforce Marketing

Develop and execute recruiting campaigns for:
Home Health Aides (HHAs)
Personal Care Aides (PCAs)
Drivers
Nurses
Dispatchers
Administrative Staff
Manage recruiting advertisements across:
Indeed
Facebook Jobs
LinkedIn
ZipRecruiter
Other recruiting platforms
Create innovative recruitment strategies to attract and retain top talent.
Improve applicant flow and hiring conversion rates.

Social Media & Brand Management

Manage and grow all company social media platforms.
Create engaging content including:
Videos
Reels
Graphics
Employee Spotlights
Customer Testimonials
Community Outreach Campaigns
Build brand awareness and online engagement.
Monitor and respond to online reviews and customer inquiries.
Ensure consistent branding across all companies.

Content Creation & Marketing Materials

Produce professional marketing content.
Create digital and print marketing materials.
Develop email marketing campaigns.
Manage website content and digital assets.
Coordinate photography and video production projects.

AI Strategy & Business Automation (Mandatory)

Implement AI-driven marketing, recruiting, and operational solutions.
Utilize AI tools to improve efficiency, content creation, lead generation, and recruiting outcomes.
Develop AI-powered workflows and automation systems.
Train departments on AI best practices and emerging technologies.
Continuously evaluate new AI platforms and identify opportunities to improve business performance.

Analytics & Reporting

Track key performance indicators (KPIs).
Analyze campaign and recruiting performance.
Measure cost-per-lead and cost-per-hire metrics.
Provide executive-level reports and strategic recommendations.

Required Qualifications

Bachelor's Degree in Marketing, Communications, Business, or related field (preferred).
Minimum 5 years of experience in digital marketing, advertising, and social media management.
Proven success managing multi-platform advertising campaigns.
Experience generating customer leads and employee applicants through digital marketing.
Strong understanding of Facebook Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and social media analytics.
Excellent written and verbal communication skills.
Strong project management and organizational abilities.

Artificial Intelligence Experience (Mandatory)
Candidates must demonstrate professional experien