Director of Digital Marketing Services

This is a hybrid position that requires regular in-office work. Reporting to the Vice President of Marketing and operating cross-functionally with our member-facing strategic business units (SBUs), this person will be in a key position to lead the growth and evolution of our members’ digital marketing services and products in patient-focused hearing healthcare. Strong member-focused advocate and empathetic patient-centered orientationLead the integration of digital services and analytics into all aspects of our members’ local market strategiesFoster a team culture of continuous process improvement and innovationIncrease flow (prospects/leads) for our members’ audiology and ENT practices through a variety of channels including marketing automation, website, paid digital advertising, and social mediaCollaborate with strategic business unit (SBU) and creative teams to plan, implement, and measure testing of messaging, calls to action, etc.Maintain a department-level P&L and budget with multiple service linesOversee revenue, utilization growth, and retention in our digital marketing services and productsOversee the creation and implementation of content strategies for our digital marketing campaignsResponsible for the performance of a 10+ person team of digital strategists, web specialists, marketing automation specialists, account managers, and paid media expertsDirect management of four managers and oversight of four distinct areas of the digital marketing department Experience developing, managing, and selling digital marketing services requiredDemonstrable experience in designing and implementing successful national- and local-level digital marketing campaigns requiredHighly analytical with strong process-building and results-focused outlookStrong understanding of how all current digital marketing channels functionExperience with marketing analytics and marketing attribution modelingSolid knowledge of online marketing tools and best practicesHands-on experience with SEO/SEM, Google Analytics, and CRM softwareUnderstanding of web design and software-development processesExcellent analytical and project-management skillsStrong team management and communication (written and verbal) skillsSense of ownership and pride in your performance and its impact on company’s successCritical-thinking and problem-solving skillsAlignment with our core values that include partnership, leadership, and commitmentStrong time-management skillsStrong interpersonal and communication skillsA minimum of 5 years of experience leading digital marketing teams, including people management If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email [email protected].