In this role, the Director of Digital Marketing will lead demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee digital strategy, including SEO, paid media, email marketing, ABM (account-based marketing), CRO (conversion rate optimization) and website optimization. Website Optimization for Demand Generation: • Optimize website pages to improve user experience, increase engagement, and drive conversions. Team Leadership & Management: • Lead, mentor and manage the demand generation team, providing direction, guidance, and support for performance optimization and career growth. • Strong knowledge of SEO, paid media, ABM, sponsorships, and intent-based marketing strategies.
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