Director of Digital Marketing

Touchstone Living is the largest Nevada-based home builder and continues to grow. They develop neighborhoods for the affordability-challenged first-time buyer, and demand has never been stronger. Like the Company as a whole, their team is growing and are always looking for team members who will help manage their current projects and allow them to continue growing in the future. As the only home builder solely focused on the under-served first-time buyer market, they have a tremendous business opportunity while also being a positive influence in the local community. Last year they sold over 300 homes and have over 4,000 future homes planned in their existing neighborhoods.

Our team is growing right along with our company and is now looking to add a Digital Marketing Director. This position manages and enhances the “nuts and bolts” of our marketing campaign: paid search and SEO, website development and improvement, social media strategy, and public relations. It is a wide-ranging role that interacts with every department and is critical to our current and future success. The successful candidate will be a key member of our executive team for years to come, and this person will share in our industry-leading compensation and benefit programs.

Revenue: $140 million

Employees: 80

Vision: Making homeownership affordable and attainable for first-time home buyers

Position Description

This department is tasked with getting our message out in order to drive prospects to our neighborhoods. This entails overcoming our prospects built-in bias that “I will never be able to become a home owner”. The value proposition is simple and widely appealing: we have the lowest prices, the lowers payments, the most included features, and the easiest and most trustworthy buying process. Our messaging must drive those points home. Marketing and/or Sales experience in a high-value/low-price leader environment in any industry is a big plus. Candidates who admire Costco’s, Southwest Airlines’ or LGI Homes’ value proposition will find Touchstone Living very appealing. This position reports directly to the President and owner of the Company. Some of the specific responsibilities are as follows:

Prepare marketing plans for each neighborhood including:

· Paid Search, SEO and Website. This is our primary source of buyers; extensive knowledge and experience is required.

· The ability and attitude the embrace the objective evaluation of our campaigns is critically important. We will literally try any reasonable new idea, but most of these don’t work. Cutting those off quickly is important. We can afford to this because the rare successes more than make up for the “tried and failed”.

· Selection, supervision, and development of our digital marketing consultant team.

· Selection, supervision, and development of our in-house digital marketing team.

· Preparation and management of budgets.

· Negotiate vendor contracts.

· Must possess excellent verbal and written communication skills

· Participation in industry organizations is encouraged.

Touchstone Living offers industry-leading compensation and benefit programs including a four-day work week, company-paid whole family health care coverage, and quarterly incentive payouts. The company’s culture is strongly anchored in being an asset to our community while fostering a constructive, productive, respectful, and highly motivating work environment for all our team members.

Job Type: Full-time, In-Person. Monday-Thursday, 7am – 5pm (Fridays off)

Why consider this opportunity?

· Work with the largest Nevada-based home builder experiencing tremendous expansion.

· The company is focused on the homebuyer. No other company makes it easier to buy or own a home.

· Leadership opportunity, with the opportunity to lead and grow an already successful marketing team

· Creative freedom to make this position your own.

· Healthy work-life balance (4-day work week), open-door policy, and collaborative and team-oriented work environment.

For more information, please contact:

Haley Dagit

Senior Executive Recruiter

(602) 654-1995

[email protected]

Colleen Neese

Vice President, Practice Development

(602) 802-8329

[email protected]

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

401(k)
401(k) matching
Employee assistance program
Employee discount
Life insurance

Work Location: In person