Director OF Digital Marketing

Career Opportunities with Eyemart Express A great place to work.

Current job opportunities are posted here as they become available.

30 years ago, Dr. Barnes founded Eyemart Express to deliver everything a patient needs. It started with one friendly shop in Appleton, WI, and has since expanded to over 245 stores in 42 states. Today, Eyemart Express is celebrated for promptly delivering quality eyewear at great prices while maintaining great relationships with optometrists and local communities.

We’re not like everyone else—with local labs in stores, eye exams, and same-day delivery on glasses—our customers never miss a moment. Now, you can join one of the nation’s top optical retailers and improve lives by helping people see better.

The Sr. Director, Digital Marketing & Web Experience will lead digital customer acquisition, website strategy and digital ecosystem evolution for the acquired organizations and partner with leadership at Eyeconic to support their business goals. This leader will lead a multidisciplinary team accountable for driving measurable customer and revenue growth through digital marketing and for establishing, prioritizing and advancing the strategic roadmap for the portfolio's websites, digital customer experiences and growth capabilities.

The role will set differentiated strategies and investment priorities by brand while identifying platforms and capabilities that can scale across the portfolio.

Essential Functions Lead portfolio digital acquisition strategy to drive new customers, appointments, transactions and revenue.

Develop differentiated strategies across SEO, local search, paid digital, paid and organic social, content and emerging channels.

Partner with Media and Performance Marketing leaders, agencies and brand teams to improve audiences, creative, channel performance and acquisition economics.

Connect acquisition with website, experience and lifecycle priorities to improve conversion, retention and customer value.

Establish perform