Director of Digital Marketing

The Director of Digital Marketing will play a pivotal role in the marketing strategy for Arizona Athletics, focusing on results-driven email marketing campaigns and digital strategies. The Director will oversee the master email marketing calendar and coordinate various types of email campaigns, including one-step, multi-step, and automated campaigns. Furthermore, the Director will assist the Game Presentation and Fan Engagement team with graphic and video requests for digital campaigns and will be involved in community outreach and grassroots marketing initiatives to promote Arizona Athletics. , • Responsible for email segmentation and identifying key target audiences for email campaigns under the direction of the Assistant Director of Digital Marketing. , • Responsible for upkeep of revenue ads on arizonawildcats.com and assist with the Arizona Athletics app.