Oct. 11, 2025

Director of Digital Marketing

Rochester Area Community Foundation Rochester, New York

The Director of Digital Marketing drives branding, digital strategy, and campaign execution to ensure consistent and impactful messaging across all channels, including social media, websites, and print materials. • Plan, execute, and manage multimedia marketing campaigns, including email marketing, social media, paid media, and SEO/SEM, ensuring they meet performance goals; responsible for outputs on website and social media platforms, such as Facebook, Instagram, and LinkedIn • Collaborate with the VP of Marketing and Communications to develop compelling digital content tailored to specific audiences and optimized for SEO, email, and social media platforms; collaborate with content experts to craft digital content that resonates with intended audiences; and incorporate inclusive and accessible narratives and visuals. • Serve as team lead for assigned projects; review, approve, and be held responsible for all assigned projects and deliverables, including, but not limited to, website and social media content, advertising, branded collateral, project outcomes, budget, and special projects. • Collaborate with the vice president of marketing and communications to align marketing efforts with organizational priorities. • This is a sedentary role; however, some filing is required.

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