The Director of Digital Marketing drives branding, digital strategy, and campaign execution to ensure consistent and impactful messaging across all channels, including social media, websites, and print materials. • Plan, execute, and manage multimedia marketing campaigns, including email marketing, social media, paid media, and SEO/SEM, ensuring they meet performance goals; responsible for outputs on website and social media platforms, such as Facebook, Instagram, and LinkedIn • Collaborate with the VP of Marketing and Communications to develop compelling digital content tailored to specific audiences and optimized for SEO, email, and social media platforms; collaborate with content experts to craft digital content that resonates with intended audiences; and incorporate inclusive and accessible narratives and visuals. • Serve as team lead for assigned projects; review, approve, and be held responsible for all assigned projects and deliverables, including, but not limited to, website and social media content, advertising, branded collateral, project outcomes, budget, and special projects. • Collaborate with the vice president of marketing and communications to align marketing efforts with organizational priorities. • This is a sedentary role; however, some filing is required.
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