Director of Digital Marketing and Web

Job Summary The Director of Digital Marketing and Web is an experienced and creative leader, communicator and technologist, responsible for the development, maintenance, and integration of the University’s external website, and mobile application platforms and services. This position works closely with staff in the Division for Enrollment Management and Marketing Services as well as other University departments and divisions, providing effective and collaborative leadership for the main University website and all related webpages that support the college’s mission and institutional priorities. This Director of Digital Marketing and Web is be a key influencer for social media strategy, leader of digital marketing and client communications. This director role manages vendor relations and third party applications, working in partnership with Information Services to continually refine the technical architecture and principles for the University’s web presence while influencing institutional web platform strategies, policies, usability, SEO / SEM , analytics, and architecture. This position requires a passion for higher education, deep understanding of process improvement, marketing technology solutions and the connectivity of content, digital marketing, and design to deliver exceptional, on-brand experiences that resonate with target audiences.