Director of Digital Marketing & Lead Generation

Gordon McKernan Injury Attorneys is seeking a Director of Digital Strategy & Lead Generation to build and oversee large-scale, in-house digital advertising programs. This role will focus on developing performance-based lead generation campaigns that funnel qualified personal injury leads directly to our intake team. Over time, this role is expected to expand to oversee all in-house digital marketing operations in-house, driving efficiency in media spend and performance. • Deep understanding of Google Ads ecosystem (Search, PMAX, Display, YouTube, LSA) and Meta Ads Manager. • Familiarity with AI-driven ad tools.