The Director of Digital Marketing is a strategic and tactical leader in planning and executing digital marketing programs for the Nelson Books team that facilitate sales of our titles across a variety of digital platforms. This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, consumer messaging, SEO & keyword strategy, seasonal marketing campaigns, and social media strategy. The Digital Marketing Director will work with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors. Responsibilities • In consultation with the title marketers, oversee the execution of digital marketing activity for the Nelson Books team across all channels including support for online advertising activities, promotional emails, and social media outreach to target audiences. Preferred: Experience in client-service role.
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