Director of Digital Marketing (Boston) at Pathfinders Advertising Boston, MA

Pathfinders Advertising is seeking a Director of Digital Marketing (Boston) to lead the digital team in a remote work environment. • Prepare and deliver presentations and pitches for both project work and business development. • Attend required employee orientations, training sessions, quarterly meetings, and annual summits. • 10+ years of related industry experience in creative agencies, digital marketing, or consulting • 3+ years of management experience • Proven digital development and creative experience with an expert understanding of the advertising industry (responsive web design, APIs, database structures, lead nurturing, email, landing pages, SEO, etc.) • Ability to simplify complex technology concepts, plan and prioritize multiple projects, and deploy effective solutions • Strong communication skills to effectively interact with internal stakeholders and clients regarding digital deliverables • Excellent understanding of CMS and ecommerce platforms (e.g., WordPress, Shopify) and experience with marketing automation platforms (e.g., Salesforce, Hubspot, Marketo) • Proven ability to drive accountability and continuous improvement using data and performance metrics • Familiarity with both waterfall and agile methodologies • Ability to work effectively under pressure in cross-functional teams