Director of Digital Performance Marketing

Director, Digital Performance Marketing
Department: Marketing
Reports To: VP, Marketing
Employment Type: Full-Time | Salary/Exempt

**This is an in office position based in Lewisberry PA**

About the Opportunity
We are seeking an experienced, data-driven Sr. Manager / Director, Performance Marketing to drive lead generation and revenue growth through innovative digital marketing strategies. This role is responsible for planning, executing, analyzing, and optimizing multi-channel digital campaigns to maximize performance and ROI.

If you are passionate about digital marketing, thrive on analytics, and enjoy optimizing campaigns across evolving channels—this is a high-impact opportunity to make a difference.

Key Responsibilities
Digital Strategy & Campaign Execution

Develop and execute performance marketing strategies across:

PPC campaigns
SEO & SEM
Paid social media
Display advertising
Email demand generation and nurturing
Emerging digital channels

Continuously test, measure, and optimize campaigns for performance

Marketing Technology & Systems

Manage and optimize marketing technology platforms, including:

CRM and automation tools
Lead scoring and routing
API integrations
Websites and landing pages
Analytics platforms


Performance & Analytics

Monitor campaign performance and deliver actionable insights
Use analytics to improve user experience and maximize ROI
Establish and track KPIs aligned with business objectives

Vendor & Agency Management

Serve as the primary contact for external agencies and partners
Oversee project scope, timelines, and performance outcomes

Budget & Competitive Analysis

Manage digital marketing budgets within guidelines
Identify opportunities to enhance investment and performance
Monitor competitive trends and emerging marketing innovations

Internal Collaboration

Promote analytics best practices across teams
Ensure brand alignment in all digital marketing initiatives
Communicate project updates effectively to stakeholders

✅ Qualifications

Bachelor’s degree in Marketing, Communications, or related field
7–10+ years of hands-on digital marketing experience
Proven experience in demand generation and lead generation strategies
Strong expertise in web analytics tools
Experience managing marketing technology stacks and integrations
Ability to work independently and manage multiple initiatives
Strong analytical, communication, and project management skills

Work Environment
This role operates in a professional office setting with standard business equipment and conditions. Extended periods of computer-based work are expected.