This role is responsible for planning, executing, analyzing, and optimizing multi-channel digital campaigns to maximize performance and ROI. Manage and optimize marketing technology platforms, including: Performance & Analytics Manage digital marketing budgets within guidelines Identify opportunities to enhance investment and performance Monitor competitive trends and emerging marketing innovations Bachelor’s degree in Marketing, Communications, or related field 7–10+ years of hands-on digital marketing experience Proven experience in demand generation and lead generation strategies Strong expertise in web analytics tools Experience managing marketing technology stacks and integrations Ability to work independently and manage multiple initiatives Strong analytical, communication, and project management skills
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