Director of Digital Performance Marketing

Director, Digital Performance Marketing We are seeking an experienced, data-driven Sr. Manager / Director, Performance Marketing to drive lead generation and revenue growth through innovative digital marketing strategies. This role is responsible for planning, executing, analyzing, and optimizing multi-channel digital campaigns to maximize performance and ROI.If you are passionate about digital marketing, thrive on analytics, and enjoy optimizing campaigns across evolving channelsthis is a high-impact opportunity to make a difference.Key Responsibilities Digital Strategy & Campaign ExecutionDevelop and execute performance marketing strategies across: PPC campaignsSEO & SEMPaid social mediaDisplay advertisingEmail demand generation and nurturingEmerging digital channelsContinuously test, measure, and optimize campaigns for performanceMarketing Technology & SystemsManage and optimize marketing technology platforms, including: CRM and automation toolsLead scoring and routingAPI integrationsWebsites and landing pagesAnalytics platformsPerformance & AnalyticsMonitor campaign performance and deliver actionable insightsUse analytics to improve user experience and maximize ROIEstablish and track KPIs aligned with business objectivesVendor & Agency ManagementServe as the primary contact for external agencies and partnersOversee project scope, timelines, and performance outcomesBudget & Competitive AnalysisManage digital marketing budgets within guidelinesIdentify opportunities to enhance investment and performanceMonitor competitive trends and emerging marketing innovationsInternal CollaborationPromote analytics best practices across teamsEnsure brand alignment in all digital marketing initiativesCommunicate project updates effectively to stakeholdersQualifications Bachelor's degree in Marketing, Communications, or related field710+ years of hands-on digital marketing experienceProven experience in demand generation and lead generation strategiesStrong expertise in web analytics toolsExperience managing marketing technology stacks and integrationsAbility to work independently and manage multiple initiativesStrong analytical, communication, and project management skillsWork EnvironmentThis role operates in a professional office setting with standard business equipment and conditions. Extended periods of computer-based work are expected.