Director of Digital Strategy

We at Goodman Theatre are storytellers who believe that a diversity of people, ideas and cultures in our organization enriches both the art on stage and our civic engagement. Responsibilities include but are not limited to: -Overall Digital Strategy -Develop comprehensive digital strategies in support of Goodman Theatre’s single ticket sales, membership sales, --PR, audience development & engagement and fundraising goals -Advise Goodman leadership and department heads on best practices in digital marketing -Work with third party technology developers & partners to ensure proper implementation and tracking of digital marketing efforts -Analyze and report on trends in digital behavior of Goodman patrons WEBSITE MANAGEMENT -Project manage all website development efforts, serving as primary liaison between web developers and Goodman staff -Manage updates and maintenance of GoodmanTheatre.org, including troubleshooting website issues when needed -Train key staff on using the website content management system (CMS) -Analyze and report on data from Google Analytics to monitor website engagement EMAIL MARKETING -Work with the Digital Marketing Associate to build and deploy HTML emails on behalf of the Goodman using Word Fly software -Oversee the Goodman’s institutional email calendar and schedule -Create segmented lists within the database to target customers with emails -Provide email support to other users throughout the institution -Analyze and report on email marketing metrics SOCIAL MEDIA -Develop social media plans in support of ticket sales, memberships and donations -Oversee the implementation of paid advertising campaigns on social platforms -Create audience engagement opportunities in support of Goodman’s work and artists -Keep the Goodman advised of emerging platforms and best practices in social media -Report on overall social media efforts and advertising CONTENT DEVELOPMENT -Create digital marketing content strategies for the Goodman in concert with the marketing and communications team -Plan and manage cross-departmental digital content strategy meetings -Develop schedules and deadlines for all digital content -Write copy in support of digital efforts using best practices for each platform -Help other departments develop engaging digital content for their own campaigns QUALIFICATIONS AND ATTRIBUTES: -Five years of professional experience focused on digital marketing and communications -Five years of experience of website management using a content management system -Three years of CRM database experience, preferably Tessitura -Deep familiarity with managing online communities on a variety of social media platforms -Excellent project and time management skills -Excellent writing and editing skills required -Solid knowledge of HTML and Photoshop required -The ideal candidate will have a passion for the performing arts and/or non-profit organizations -Experience managing a team member preferred -Solid background in Google Analytics preferred -Self-starter and ability to work in fast moving environment necessary AN EXCEPTIONAL OPPORTUNITY Goodman Theatre offers a competitive salary in the $65,000-$75,000 range and a comprehensive benefits package including health, dental, paid vacation, sick leave, and 401k. Goodman Theatre is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. All candidates of interest will be contacted. The process will continue until an appointment is made or the search is suspended.