Director of Direct Response Marketing

Financial and Tax Architects, LLC, located in Saint Louis, Missouri, is a highly successful and rapidly growing regional retirement planning firm with affiliates across the country that are dedicated to helping individuals secure their financial future. With ambitious expansion goals, we are seeking professionals who have a passion for financial services and want to help us meet our goals! In this senior role, you’ll be leading multi-channel marketing efforts to deliver results and shape our company’s growth strategy. How you’ll spend your days: • Developing and refining a comprehensive multi-channel direct response marketing plan aimed at driving enrollment in retirement planning classes • Leading the strategy and production of direct mail campaigns—from concept and list selection to design, printing, and mailing • Managing digital lead generation initiatives, including Facebook/Meta advertising, paid search, display, and retargeting • Establishing metrics and dashboards to track campaign performance across all channels • Implementing a test-and-learn approach in all direct response efforts by conducting A/B tests on key variables and staying abreast of marketing innovations and tools • Leading and mentoring a small internal marketing team to encourage a data-driven, results-oriented culture • Identifying and managing external partners by negotiating contracts and overseeing vendor work to ensure quality deliverables and alignment with strategy • Ensuring all marketing materials and communications comply with relevant regulations for financial/retirement marketing while upholding the company’s brand voice and credibility Goldstone Partners is helping this highly successful company find talented professionals who want to help us – and our clients - prosper.