A company is looking for a Director, Direct Response Marketing.
Key Responsibilities
Direct the execution of integrated membership and annual giving campaigns across various channels
Develop a cohesive, donor-centric omni-channel strategy in partnership with agencies and the annual giving team
Manage direct response agency partners and oversee fundraising content to enhance donor engagement
Required Qualifications
Commitment to the organization's values and mission
Bachelor's degree in marketing, business, communications, or related field preferred
8+ years of experience in direct response fundraising or content-driven marketing
Experience managing external vendors or agencies
Familiarity with CRM and eCRM platforms; experience with RevolutionCRM and Engaging Networks preferred
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