Director of E-Commerce & Digital Marketing

You will have full ownership of the online channel, including budget, channel mix, and performance targets, ensuring that our website operates as a high-performing sales platform. Define the full ecommerce and digital marketing strategy against B2C revenue targetsSet priorities and approve execution across email, SMS, social, paid search, paid social, and contentAct as the primary decision-maker for digital, partnering with Product, Merchandising, Brand, and IT to optimize the online experience for conversion and scale Own the digital and ecommerce budget: forecast, allocate, and optimize to hit revenue and efficiency targetsMake final calls on spend, channel mix, and investment to maximize ROI and ROAS; hold internal teams and external partners to resultsOwn analytics and executive reporting: define KPIs across traffic, engagement, conversion, and revenue, and build clear dashboards for leadershipUse AI and automation as a force multiplier to streamline reporting and surface optimization opportunities Required Qualifications: Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life Competitive Benefits: We offer competitive benefits and perks to keep you happy and motivated.