Director of eCommerce

This is a builder's seat: you'll set the strategy, own the numbers, and stay close enough to the work to act on what you see.What matters most in this role1. Just as important, you keep an open mind and see the nuance in a decision rather than defaulting to received wisdom. You’ll have a voice in company-wide decisions, not just eCommerce ones, and you’ll be expected to show up as an owner across the business.Core ResponsibilitiesOwn the channel P&L: Be accountable for revenue, contribution margin, and growth across both and Amazon.Set the eCommerce strategy: Build the approach that's right for Shibumi specifically — our products, our customer, our seasonality — rather than importing a generic DTC playbook.Run the storefronts: Own the experience and our Amazon presence end to end: merchandising, listings and content, the conversion funnel, site and page performance, and an ongoing CRO testing cadence.Pricing and promotions: Design and evaluate offers, including bundles, in conjunction with the Chief of Staff, Head of Finance, and CEO, with a clear read on what is truly incremental.Partner closely with marketing: Partner with the Head of Marketing to shape how Shibumi shows up in the world — from brand entry and campaign storytelling to lifecycle messaging that turns first-time buyers into loyal customers. This is one of the most important relationships in the role.Monitor performance and reporting: Stay on top of channel performance day to day, and partner with the Chief of Staff to design the reporting and dashboards that keep the team honest about what's working.What your experience should show5+ years of experience in DTC for a CPG brand, with experience in email outreach, ad spend management, and site design.You’ve grown a nascent business from the ground up to ~$100M in revenue. You know what it takes to build, not just optimize.Your background is in durable goods, not subscription businesses, and you understand one-time purchase dynamics and how to build a brand over individual transactions.Hands‑on command of a modern eCommerce stack (Shopify or similar) and the Amazon Seller/Vendor ecosystem.A history of managing and developing people, with FTEs and external contractors, with a clear point of view on what good looks like and the ability to tap into a seasoned network of professionals for consulting or full‑time roles.Why this roleYou’ll have real ownership of a growing channel at a brand with genuine customer love, a team that respects rigor, and the autonomy to act on what the data tells you.