Director of Enrollment Marketing

Director of Enrollment Marketing The Director of Enrollment Marketing is a newly created leadership role within Enrollment Management responsible for designing, implementing, and stewarding a comprehensive enrollment marketing strategy that drives undergraduate enrollment growth and supports continuing student communications. The Director will lead a cross-functional team of five full-time direct reports and work closely with Central Marketing & Communications, Admissions, Financial Aid, Academic Colleges, and campus partners to ensure consistent brand voice, data-informed recruitment outreach, and measurable marketing outcomes. This position requires a highly collaborative, strategic marketing leader with direct experience in enrollment marketing and demonstrated success using digital marketing, CRM-driven communications, and analytics to increase yield and retention.This position contributes to content development, producing effective and engaging content and messaging that enhances UNC's brand focused on enrollment marketing. This position will apply best practices in content strategy and digital communications for internal and external audiences. A passion for data and analytics is necessary. This position is responsible for analyzing data and trends to optimize user experience, inform content strategy and create strategies to improve website performance.Minimum Qualifications:Bachelor's degree in Marketing, Communications, Higher Education Administration, Business, or related field required; Experience in higher education or large nonprofit organization is strongly preferred.This position requires a minimum of 7 years of progressively responsible experience in marketing or enrollment-related communications, including at least 3 years in a leadership or supervisory capacity. Candidates must bring direct experience in higher education enrollment marketing or recruitment communications with demonstrated outcomes related to application growth, yield, retention, or student engagement, as well as experience managing digital marketing programs, content strategy, and CRM-driven communications.Benefits available include health, dental, vision, life and long-term disability insurance, as well as a selection of several defined contribution retirement plans for all full-time positions. Employees at UNC receive sick leave, and other leave options may be available based on position. Full-time employees are eligible to receive tuition waiver benefits, as well as dependents and spouses of UNC Employees who are employed at 0.5 FTE or above are eligible for undergraduate dependent tuition grants of up to 50%. These tuition grants will cover in-state tuition charges. Further requirements may exist. Other benefits may be available based on position.