Director of Field Marketing

Parker & Sons is seeking a sharp, data-driven, and community-minded Field Marketing Manager focused on Local Marketing. Hyper-Local Digital & LSA ManagementLocal Paid Search Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.Lead Flow Monitoring Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).Local SEO Integration Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions. Community Engagement & Public RelationsGrassroots Community Presence Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.Public Relations & Earned Media Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.Crisis & Reputation Support Monitor local sentiment and assist in managing local public relations inquiries or community-level brand escalations. Experience 4-7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement. Home services, retail, or franchise marketing experience is highly preferred.Technical Proficiency Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.Education Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.Compliance Must pass a pre-employment background check.