Director of Global Brand Advertising

The Director of Global Brand Advertising oversees the paid media program for Visit California across both international and domestic markets. Working with the Visit California Global Brand Advertising Partnerships Manager, this position is responsible for communicating the paid media goals as they align with the organization’s objectives, reviewing, supporting the executive presentation of all media recommendations, and ensuring the highest level of performance, media efficiency, and integration across the global media program. • Manage the $70 million budget and collaborate closely with the finance team and the brand budget manager to ensure contract compliance while developing the necessary financial processes for the media program. Develop reporting and communications specific to the media program of work in collaboration with other brand advertising program managers. · Strategic thinking with the ability to balance long-term brand building and short-term performance objectives across multiple marketing channels.