Director of Global Marketing - PPC

Belden is a multi-billion dollar global organization of 10,000 talented people that supports the mission-critical network infrastructure and audio visual broadcast needs of many of the world’s best-known brands, placing us at the heart of the global transformation to a truly connected world. Creates and manages brand strategy and style guides.Works to ensure PPC’s brand identity and positioning is measurably enhanced through clear and consistent messaging that presents the company with ‘one voice’ to all internal and external constituencies.Leads development and implementation of tactical and integrated communications plans that deliver on the brand and business objectives.Leads the development of global marketing communications strategies for each business unit and for the company to drive positive customer perceptions and loyalty and to ensure effective sales leads.Acts as the owner of global website strategy, including style and content.Serves as copy writer on some deliverables including press releases.Works with other managers to ensure all PPC business units and channels (on-line and off-line) uses consistent messaging regarding company positioning, value proposition, competitive differentiation.Monitors market trends and competitor performance, analyzes and develops actionable strategies with the business units aligned with product line management (PLM).Executes qualitative and quantitative market research to improve the depth of customer and market knowledge.Collects and identifies competitive intelligence and uses that information to recommend product, pricing and packaging changes and promotional and media strategies.Supports the portfolio management process within and across business units, specifically with the product line management and engineering teams.Works closely with the PLM to develop the value proposition for new products or features.Performs analysis of marketing campaigns for all sales channels to determine return performance and the cost per lead using inbound marketing tools such as HubSpot or Market.Works with sales to define the strategy for global tradeshow.Plans brand/program presentation materials for sales meetings, trade shows and external events. At PPC we trust in our people, products, and direction which allow us to cultivate a winning environment bringing us to where we are today. As the industry leader, we not only value the customer, but we make it a point to treat each employee like family. A career at PPC is much more than a job; it’s an opportunity.