Director of Google Ads

The Google Ads Department Head leads Leads Near Me's paid search operations across a portfolio of auto repair shop clients in the U.S. and Canada. This role owns campaign strategy, team performance, and the technical infrastructure that makes everything trackable and accountable — including conversion tracking across Google Ads and CallRail, Google Tag Manager implementation, and the internal training systems that keep the team sharp. Own the Google Ads department's performance outcomes across the full client portfolioManage, mentor, and develop the LSA Manager and any Google Ads specialists on the teamBuild and maintain SOPs for campaign setup, optimization, reporting, and QACollaborate with sales on new client onboarding and set realistic performance expectations Success in this role is measured by: 3–5 years of hands-on Google Ads management experience, preferably in an agency settingExpert-level knowledge of Google Tag Manager — containers, tags, triggers, variables, previewing, and debuggingDeep experience with CallRail — number pools, tracking sources, Google Ads integration, and call attributionProven ability to build and audit conversion tracking setups from scratch and diagnose attribution issuesStrong enough technical knowledge to train others, write documentation, and QA their workExperience managing a team or mentoring junior media buyersGoogle Ads Search Certification required; Google Analytics and/or Tag Manager certifications a strong plusExperience in auto repair, home services, or local lead generation is a strong plusComfortable presenting performance data and tracking setups to internal leadership