Director of Google Ads

Position Overview

The Google Ads Department Head leads Leads Near Me's paid search operations across a portfolio of auto repair shop clients in the U.S. and Canada. This role owns campaign strategy, team performance, and the technical infrastructure that makes everything trackable and accountable — including conversion tracking across Google Ads and CallRail, Google Tag Manager implementation, and the internal training systems that keep the team sharp. This is not a hands-off leadership role. You'll be deep in the platforms, setting the standard, and building the processes others follow. This is a full-time, in-office role based in Duluth, GA.

Key Responsibilities

Department Leadership

Own the Google Ads department's performance outcomes across the full client portfolioManage, mentor, and develop the LSA Manager and any Google Ads specialists on the teamBuild and maintain SOPs for campaign setup, optimization, reporting, and QACollaborate with sales on new client onboarding and set realistic performance expectations

Campaign Strategy & Oversight

Set campaign strategy across client accounts — search, LSA, and any emerging Google ad formatsConduct regular account audits and ensure campaigns are structured for maximum performanceOwn budget allocation recommendations and monthly performance reviews with internal stakeholdersStay ahead of Google Ads platform changes and translate them into actionable updates for the team

Conversion Tracking & Tag Management (Core Requirement)

Build, audit, and maintain conversion tracking across Google Ads and CallRail for the full client portfolioSet up and manage Google Tag Manager (GTM) containers — including tags, triggers, and variables — for accurate call and form conversion trackingEnsure CallRail number pools, call flows, and Google Ads integrations are correctly configured and firingTroubleshoot tracking discrepancies, broken tags, and attribution issues across accountsEstablish a QA process so every new account launches with verified, tested tracking from day oneTrain the team on conversion tracking fundamentals, GTM best practices, and CallRail configuration so they can identify and flag issues independently

Training & Documentation

Develop and deliver internal training on Google Ads, conversion tracking, GTM, and CallRailBuild a training library — SOPs, video walkthroughs, and QA checklists — that new hires can onboard fromRun ongoing team education sessions as platforms evolve

Performance Expectations

Success in this role is measured by:

Zero undetected conversion tracking failures across the client portfolioAll new accounts launching with verified, tested conversion tracking on day oneTeam is trained and capable of handling first-level tracking issues independentlySOPs exist/up-to-date for every core department workflow within the first 90 daysDepartment retention and team performance scores trending upward

Qualifications

3–5 years of hands-on Google Ads management experience, preferably in an agency settingExpert-level knowledge of Google Tag Manager — containers, tags, triggers, variables, previewing, and debuggingDeep experience with CallRail — number pools, tracking sources, Google Ads integration, and call attributionProven ability to build and audit conversion tracking setups from scratch and diagnose attribution issuesStrong enough technical knowledge to train others, write documentation, and QA their workExperience managing a team or mentoring junior media buyersGoogle Ads Search Certification required; Google Analytics and/or Tag Manager certifications a strong plusExperience in auto repair, home services, or local lead generation is a strong plusComfortable presenting performance data and tracking setups to internal leadership

Required Tools/Platforms:

Google Ads (Search + LSA)Google Tag ManagerCallRailGoogle Analytics 4Google Business Profile Manager

Work Environment and Physical Requirements

This role is in-office at our Duluth, GA location.Regular use of a computer, phone, headset, and video conferencing is required.Must be able to remain in a stationary position for extended periods.Reasonable accommodations will be made to enable qualified individuals with disabilities to perform essential job functions.

What Success Looks Like in 90 Days

Full audit of existing client conversion tracking completed — gaps identified and resolvedGTM containers reviewed and standardized across the portfolioCallRail integrations verified and documented for every active accountFirst internal training session on conversion tracking and GTM delivered to the teamDepartment SOPs created/up-to-date and in useActively managing department performance with clear metrics and weekly check-ins with direct reports

Compensation

Base Salary (commensurate with experience)401(k)Health, dental, and vision insurancePaid time offStandard Leads Near Me Time Off Policy applies.

About Leads Near Me®

Leads Near Me® is a digital marketing agency based in Duluth, Georgia, serving auto repair shops across the U.S. and Canada. We specialize in Auto Repair Marketing and are known for our ability to Effortlessly Increase Car Count™. With hundreds of shops in 43 states and Canada, we manage $20M+ annually in Google ad revenue and continue to be one of the fastest-growing marketing agencies for auto repair.

Leads Near Me is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.