Nov. 18, 2024

Director of Graduate Marketing

UOMUOMUS Miami, Florida

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. Reporting to the Associate Dean, who sets the overarching strategies, the Director will focus on content creation and campaign management, ensuring all efforts align with the school's broader marketing objectives. • Ensure marketing campaigns across digital, content, and other channels effectively drive student inquiries and enrollment. Agency and Partner Coordination: • Alongside the Associate Dean, work with external partners, agencies, and vendors to ensure that all marketing activities are aligned with the university’s goals and delivered within agreed-upon timelines and budgets. Performance Monitoring and Reporting: • Provide insights on GT4 (Google Tag Manager 4) and analytics to optimize digital marketing strategies and improve campaign performance.

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