Director of Growth

**Title:** Director of Growth

**Employment Type:** Direct Hire

**Compensation:** $190,000–$230,000 base salary

**Location:** Los Angeles, CA

**Work Model:** On-site

**Industry:** Plaintiff-Side Legal Services

**Work Authorization:** Applicants must be authorized to work in the United States for any employer. Sponsorship is not available for this position.

**Company Overview**

A growing plaintiff-side law firm is hiring a Director of Growth to improve how marketing investment becomes qualified inquiries, signed clients and valuable cases. The role spans paid acquisition, conversion, measurement and the systems that connect marketing with intake.

**Position Summary**

This director will own day-to-day acquisition performance and personally investigate where spend, lead quality or conversion falls short. Working with Intake, internal partners and agencies, the hire will turn campaign and funnel data into changes that improve signed-client growth and acquisition economics.

**Key Responsibilities**

* Manage performance across Google, Meta, Bing, YouTube, connected TV, partnerships and other paid channels.
* Review campaign structure, targeting, bidding, creative and budget allocation directly in advertising platforms and with agency partners.
* Shift spend and channel priorities using lead quality, intake conversion, case quality and return on marketing investment.
* Build reporting that connects media spend with leads, signed clients and revenue opportunity.
* Partner with Intake to diagnose lead disposition, call performance and reasons prospective clients do not convert.
* Improve attribution, call tracking, analytics, automation and customer relationship management data quality.
* Set website and landing-page priorities, run conversion tests and improve lead flow.
* Coordinate search engine optimization, content and generative engine optimization with internal teams and vendors.
* Test new channels, audiences, creative approaches and acquisition tools.
* Hold agencies and technology partners accountable while communicating forecasts, findings and recommendations to leadership.

**Required Qualifications**

* Growth or performance marketing experience in a high-volume consumer acquisition environment.
* Hands-on ownership of substantial paid-media budgets and measurable acquisition goals, including advanced Google Ads capability and working knowledge of Meta.
* Ability to diagnose cost per lead, cost per acquisition, conversion, attribution, lifetime value and return on ad spend, then make specific changes.
* Experience connecting marketing activity with downstream sales, intake or customer conversion.
* Working experience with analytics, call tracking, attribution, customer relationship management systems and performance reporting.
* Experience improving websites or landing pages and managing agencies, vendors and cross-functional partners.
* Ability to explain performance trends and decisions clearly to executive leadership in a fast-moving environment.

**Preferred Qualifications**

* Plaintiff-side legal marketing experience, or comparable high-cost consumer acquisition in insurance, financial services, healthcare, home services or marketplaces.
* Experience with search engine optimization, content, AI-driven search, experimentation and multi-system attribution improvement.