Director of Growth and Marketing

Benefits:


Dental insurance
Paid time off




We're entering an exciting new chapter. Artificial intelligence, automation, and digital marketing are transforming higher education, and we're looking for someone who wants to help lead that transformation.

This is not a traditional marketing position.

We're looking for someone who enjoys solving problems, building systems, analyzing data, and finding innovative ways to connect prospective students with life-changing educational opportunities.

Position Summary

The Director of Growth & Marketing is responsible for developing and executing Hawaii Medical College's growth strategy.

Success in this position is measured by one outcome:

Generating qualified prospective students who enroll and succeed.

You will oversee marketing strategy, CRM automation, AI implementation, digital advertising, content creation, website optimization, reporting, and enrollment marketing initiatives.

This position reports directly to the President.

What You'll Be Responsible For

Growth Strategy

Develop and execute annual enrollment marketing plans
Increase qualified inquiries and student starts
Improve marketing return on investment
Identify new enrollment channels and partnership opportunities


Marketing & Advertising

Manage Google Ads and paid digital campaigns
Improve SEO and website performance
Coordinate social media strategy
Develop email and SMS marketing campaigns
Oversee creative vendors and agency relationships when appropriate


AI & Automation

Build marketing automations using HighLevel and other AI tools
Improve CRM workflows
Implement lead nurturing campaigns
Design AI-assisted communication systems
Identify opportunities to automate repetitive marketing tasks


Content & Brand

Develop compelling content across video, social media, blogs, and email
Help position Hawaii Medical College as Hawaii's trusted healthcare workforce education leader
Support the President's thought leadership and public visibility


Analytics

Monitor marketing performance daily
Track conversion rates throughout the enrollment funnel
Present weekly KPI dashboards
Continuously test and improve campaign performance


Qualifications

We're more interested in what you've accomplished than where you've worked.

Ideal candidates will have experience with many of the following:

Digital marketing
Marketing automation
CRM platforms
HighLevel (preferred)
Google Ads
Google Analytics
SEO
Email marketing
SMS marketing
AI tools including ChatGPT and other automation platforms
Video content creation
Website optimization
Marketing analytics
Project management


Experience in higher education or healthcare is helpful but not required.

What Success Looks Like

Within your first 90 days, you'll:

Learn our enrollment process
Audit our marketing systems
Develop a growth strategy
Begin implementing marketing automations
Launch performance dashboards
Identify opportunities to improve lead generation and conversion


Within your first year, you'll:

Improve marketing efficiency
Reduce reliance on outsourced vendors where appropriate
Increase qualified inquiries
Strengthen Hawaii Medical College's digital presence
Build scalable marketing systems that support long-term growth


Personal Characteristics

We're looking for someone who is:

Curious
Analytical
Creative
Data-driven
Comfortable with AI and emerging technology
Self-motivated
Organized
Collaborative
Excited by continuous improvement


Most importantly, you're someone who enjoys solving problems and measuring results.

Why Join Hawaii Medical College?

You'll have the opportunity to help shape the future of one of Hawaii's most respected healthcare colleges.

This role offers significant autonomy, the opportunity to work directly with executive leadership, and the chance to build innovative marketing systems that have a meaningful impact on students' lives.

If you're excited about combining marketing, technology, AI, and education to create measurable growth, we'd love to hear from you.

Work Location: In person