Director of Growth Marketing

The Director of Growth Marketing will be developing and implementing marketing strategies to drive growth in 4 key areas • Brand Awareness • Community • Revenue Responsibilities • Generate and increase traffic to Umba Daima platforms, websites, and projects • Understand revenue needs and goals, and create marketing initiatives accordingly • Effectively plan and manage marketing campaigns for NFT projects and collections • Work with project & community managers to implement marketing initiatives for programs, online events, in-person events, other activations, and our brands: Black NFT Art, The Unseen Gallery, The NFT Roundtable Podcast • Work in tandem with agencies and other marketing contractors • Maintain current, effective, and cost-efficient marketing collateral in coordination with the graphics department (e.g. flyers, displays, slideshows, ads, and any other needed materials) • Keep current with Web3 events, activities, initiatives, etc... • Coordinate with design, content, and community teams to make strategic content and announcements across various platforms (email, Discord, socials, etc) • Keep all information current and active on the website and social media. • Find and build effective relationships with international stakeholders, Web3 brands, and community partners • Find, onboard, and manage influence rs • Make data informed decisions and evaluate marketing initiatives • Recruit, interview, and onboard new talent to help execute on marketing initiatives and increase the marketing department’s capacity. • Experience networking and building strategic relationships • Experience working with content creators, writers, designers, and influence rs • Strong outreach and communications skills • Experience working on cross-disciplinary teams • Ability to successfully multitask and manage several projects at once in a high-pressure, fast-paced environment • Professional and effectual communication skills • Strong interpersonal skills, both written and oral • Detail-oriented with excellent time management and organization abilities • Capable of managing a flexible schedule that includes nights, weekends, and occasional travel • Comfortable with ambiguity and entrepreneurship • Data-driven with strong numerical skills • Ability to work on an international team with diverse cultures, backgrounds, and time zones • Ability to synthesize large, complex data sets into simple recommendations • High integrity work ethic and a strong passion for music, art, Web3, and NFTs • Experience making high level decisions around how to structure teams for success • Media and PR experience • Web3 marketing experience • Experience creating and/or collecting NFTs • Experience marketing NFT projects or initiatives 2022 Umba Daima LLC.