Director of Growth & Marketing

Job Opening: Director of Growth & Marketing

Location: Milton/Pensacola Area (Hybrid)

Compensation: $80,000-$100,000 annually, based on experience and qualifications, plus performance incentives

Status: Full-time

Help Build the Future of Grassroots Motorsports

Hunt the Front is seeking a Director of Growth & Marketing to help lead one of the most unique and diversified organizations in grassroots racing. What began as a YouTube channel documenting the journey of three brothers chasing their racing dreams has grown into a multi-faceted motorsports media company that includes:

Hunt the Front YouTube Channel & Social MediaHunt the Front Race TeamHunt the Front MerchandiseHunt the Front TVHunt the Front Super Dirt SeriesSouthern Raceway

Together, these businesses reach millions of racing fans annually through digital media, live event production, streaming broadcasts, motorsports competition, venue operations, and e-commerce.

We’re looking for a growth-minded leader who wants to help expand our audiences, strengthen our brands, grow revenue, and play a meaningful role in shaping the future of our organization.

The Opportunity

This is not a traditional marketing position. We’re looking for someone who understands that great marketing is both strategy and execution. The ideal candidate can develop long-term growth plans while also jumping in to create content, launch campaigns, and drive day-to-day marketing efforts.

This role will play a key part in helping:

Grow HTFTV subscriptions and retentionIncrease attendance at Southern Raceway eventsExpand the Hunt the Front audienceGrow Hunt the Front Merch into a leading grassroots racing apparel brandIncrease sponsorship revenue and retention, and partner value across all business unitsStrengthen customer engagement across all business unitsBuild Southern Raceway into one of the premier destination dirt tracks in AmericaStrengthen Southern Raceway’s role as a valued part of the Gulf Coast community

The successful candidate will have the opportunity to help shape the future of one of the most influential brands in grassroots motorsports.

What You’ll Do:

Develop and execute growth and marketing strategies across all business unitsManage and develop marketing team members and promotional staffManage and grow the company’s social media presence across multiple platformsCreate, write, schedule, and publish social media contentCoordinate content calendars, promotions, and marketing campaignsManage and optimize digital advertising campaigns across Meta, Google, YouTube, etc.Develop audience targeting, retargeting, and customer acquisition strategiesTrack advertising performance and continuously improve return on investmentSupport and develop sponsorship sales efforts across the organizationManage sponsorship activation, fulfillment, and reportingCreate marketing tools and campaigns that help increase sponsorship revenue and retentionManage email, SMS, CRM, and customer retention initiativesSupport merchandise growth and e-commerce marketingDevelop campaigns that drive ticket sales, subscriptions, and merchandise revenueCoordinate promotions for races, streaming events, and special eventsBuild relationships with community organizations, tourism partners, and local businessesTrack performance metrics and identify growth opportunitiesWork closely with company leadership to develop and execute long-term growth initiatives

This role combines strategic leadership with hands-on execution. While the position will oversee marketing efforts across the organization, the successful candidate should be comfortable personally creating content, managing social media accounts, launching campaigns, writing captions, publishing posts, and executing marketing initiatives when needed.

What Success Looks Like

After one year, successful growth may include:

Growth in HTFTV subscriptions and retentionIncreased attendance at Southern Raceway eventsIncreased sponsorship revenue and improved sponsor retentionStronger sponsor activation and reportingIncreased merchandise revenueExpanded customer and fan databasesContinued growth of the Hunt the Front audienceMeaningful engagement within both the racing community and Gulf Coast communityImproved marketing systems and reporting across all business units

Who We’re Looking For

The ideal candidate:

Has experience in marketing, audience development, business growth, or related fieldsUnderstands customer acquisition and retention strategiesIs highly organized and capable of managing multiple projects simultaneouslyIs comfortable analyzing data and making strategic decisionsIs willing to roll up their sleeves and execute, not just manageEnjoys building relationships with customers, partners, sponsors, and stakeholdersThrives in a fast-paced entrepreneurial environmentIs excited about becoming part of both the local community and the racing communityWants to help build something bigger than themselves

Motorsports experience is preferred but not required. We are more interested in finding a great growth leader than simply someone who has worked in racing.

Location

This is a full-time leadership position based in the Milton/Pensacola area of Florida.

While some remote work flexibility may be available, the successful candidate is expected to be actively engaged with company leadership, staff, sponsors, and the local community. Regular attendance at meetings, races, events, and community engagements is required.

Candidates should either currently reside within commuting distance of Milton, Florida, or be willing to relocate to the area.

Why Hunt the Front?

This is a rare opportunity to help build:

A nationally recognized racing media brandA rapidly growing streaming platformA premier Dirt Late Model race teamA regional touring seriesA growing apparel and lifestyle brandA destination dirt racing facility

You’ll work directly with ownership and leadership while helping shape the future of an organization that sits at the intersection of motorsports, media, entertainment, e-commerce, and live events.

If you’re passionate about growth, entrepreneurship, motorsports, community involvement, and building something meaningful, we’d love to hear from you.