Director of Growth Marketing

Director of Growth Marketing

About the Company

A top-tier marketing agency focused on innovation and results.

Industry
Marketing and Advertising

Type
Privately Held

About the Role

We are looking for a dynamic Director of Growth Marketing to lead our growth efforts and drive the success of our subscription-based apps. As the first dedicated growth hire, you will oversee the entire growth funnel—from strategy development to executing impactful experiments across various channels. Your deep understanding of the subscription economy will be crucial in optimizing trial-to-paid conversions and enhancing the entire subscription journey.

In this role, you will scale our growth engine, implement systems for sustainable development, and manage performance marketing across various platforms, all while ensuring optimal LTV/CAC efficiency. Your expertise in data-driven experimentation will enable you to run numerous tests each month, fostering a high-velocity testing culture within our team.

A strong background in performance marketing is essential, particularly in budget management across channels. You should have experience in product-led growth, collaborating with product teams to integrate growth loops, as well as a proven ability to develop CRM and lifecycle strategies to maximize lifetime value and minimize churn. A 'seed-stage' mindset is preferred, embodying a player-coach mentality that balances hands-on tasks with team leadership.

We value analytical rigor, creative intuition, and deep expertise in attribution and measurement, especially in the evolving post-iOS 14 landscape. Experience with AI-driven products will be a significant advantage.

Functions

Marketing