Director of Growth Marketing

Job Description We are seeking a skilled Marketing Operations Leader to join our team at Next Step Systems LTD. This role will be responsible for leading all customer acquisition and retention strategies across the full funnel, including DTC channels such as the owned website, Amazon, marketplaces, and organic social media. Responsibilities: • Develop and execute channel expansion and optimization strategy • Build out efforts to deploy budget to meet acquisition goals • Refine attribution modeling • Manage and develop a team responsible for paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer marketing, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives Qualifications: • 5+ years of digital marketing experience heavily focused on customer acquisition • Analytical and quantitative skills with a strong understanding of online marketing and experience in rigorous performance data environment • Experience with Google Analytics and other relevant web analytics tools • A strong appreciation of Facebook's paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns • Agency and team management experience