Director of Growth Marketing

Director of Growth Marketing

About the Company

Join a top-tier marketing agency renowned for its innovative strategies in the marketing and advertising industry.

About the Role

We are on the lookout for a dynamic Director of Growth Marketing with a successful history of scaling subscription-based applications through various growth phases. As our first dedicated growth hire, you will take complete ownership of the growth funnel, from strategizing to executing experiments across all marketing channels.

In this role, your deep knowledge of the subscription economy—particularly regarding trial-to-paid conversions—will be crucial. You will employ a data-driven approach to optimize the entire subscription journey while ensuring LTV/CAC efficiency. Your responsibilities will include:

Driving the growth engine and architecting sustainable systems for ongoing growth.Managing performance marketing across multiple channels.Conducting a high volume of data-driven experiments each month to foster a culture of rapid testing.Utilizing your strong performance marketing background to successfully oversee and scale budgets.Collaborating with product teams to integrate growth loops for product-led growth.Building effective CRM and lifecycle strategies to enhance LTV and minimize churn.A seed-stage mindset is essential for this role, along with the ability to balance hands-on work with team leadership. We value analytical rigor, creative intuition, and expertise in attribution and measurement, especially post-iOS14 landscape. Experience with AI-driven products will be considered a significant advantage.

Travel Percent
Less than 10%

Functions

Marketing