Director of Influencer Marketing (Remote in Austin Texas)

We are looking for a Director of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing. Influencer marketing is becoming one of the most important growth levers for PetLab Co. As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale. You will work extremely closely with the paid media and creative teams to ensure influencer content becomes a core driver of our performance marketing engine. Designing and scaling PetLab Co.’s global influencer marketing strategyBuilding a high-volume influencer engine capable of working with 100–500+ creators per monthIdentifying and recruiting creators across macro, mid-tier and micro influencer segmentsDeveloping creator avatars and sourcing strategies aligned with our customer baseBuilding strong long-term relationships with creatorsLeading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign executionDeveloping high-performing creative briefs that generate content optimized for both organic engagement and paid ad performanceCollaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategiesOverseeing creator whitelisting / partnership ads, and dark-post ad usageEnsuring influencer content meets brand, compliance, and quality standardsEstablishing scalable systems, processes, and reporting frameworksLeveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign managementHiring and developing an in-house influencer team capable of scaling the program globallyContinuously testing new influencer formats, content styles, and campaign structures to improve performance Your mission will be to build and scale this influencer engine, identifying the right creators, building meaningful relationships with them, and developing content strategies that consistently produce high-performing ad creative.